Retail Times / How emerging trends in e-commerce, DEI, and AI shaping the future of the gaming industry
The article by Katarzyna Jakubiec explores how emerging trends in e-commerce, diversity, equity, and inclusion (DEI), and artificial intelligence (AI) are shaping the future of the gaming industry.
E-commerce has revolutionized the gaming landscape by enabling digital distribution, which allows gamers to access full games, in-game items, and downloadable content (DLC) across various platforms like PC, Xbox, and PlayStation. Marketplaces such as Steam, Epic Games Store, and G2A.COM have transformed how players buy and experience games, offering instant access and greater convenience. Jakubiec notes, “Marketplaces, which account for 62% of online sales, have emerged as major disruptors in digital entertainment.”
The integration of AI is another key trend, significantly impacting game development and content creation. AI tools enable smaller studios to generate dynamic game worlds, artwork, and environments more quickly, making game production faster and more cost-effective. This democratization of technology allows indie developers to compete with larger studios, making games more accessible to a broader audience. However, the rise of AI-driven development raises concerns about the quality of games produced, as players expect high levels of quality and immersive experiences. AI also plays a crucial role in making gaming more accessible, especially for players with disabilities, through features like captions, audio descriptions, and voice controls.
For a deeper dive into these transformative trends, click the link to read the full article: https://retailtimes.co.uk/in-my-opinion-how-emerging-trends-in-e-commerce-dei-and-ai-shaping-the-future-of-the-gaming-industry/
