How we operate
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G2A.COM is a secure online marketplace where buyers and sellers trade digital items. While we don’t sell directly, we focus on providing a reliable platform and services to assist these transactions
Where do keys on G2A.COM come from?
All keys available on the G2A.COM Marketplace are sourced exclusively from business-verified sellers. This ensures a secure and reliable marketplace where buyers can trust the authenticity of the digital items they purchase. These sellers include:
- Game developers and publishers who directly upload their keys to the platform. As the original creators of the games, they have complete control over the keys they generate.
- Wholesalers and distributors who acquire keys in bulk from developers and publishers. These verified businesses specialize in the distribution of game keys and bring a wide variety of options to the marketplace.
With this approach, G2A.COM provides a fully business-centric platform, ensuring that all keys meet industry standards and buyer expectations. Unlike traditional marketplaces, G2A.COM does not support individual or non-business sellers, further enhancing security and trust.
Why are keys on G2A.COM so affordable?
The competitive pricing of keys on G2A.COM is driven by the business-verified sellers who operate on the platform. These sellers benefit from various purchasing strategies that allow them to offer significant discounts to buyers:
- Bulk purchasing by wholesalers: a majority of the keys on G2A.COM come from business-verified wholesalers who purchase game keys directly from developers and publishers in bulk. Buying in large quantities enables these sellers to secure lower prices, allowing them to pass on the savings to customers.
- Promotional opportunities: sellers often acquire keys during promotional events, seasonal sales, or as part of discounted bundles. This further enables them to set attractive price points while maintaining profitability.
- Streamlined marketplace dynamics: verified sellers on G2A.COM leverage the platform’s tools to stay competitive, adjust pricing dynamically, and offer great deals to a global audience of digital entertainment enthusiasts.
By focusing exclusively on business-verified sellers, G2A.COM ensures a professional and secure marketplace where buyers can enjoy great deals without compromising on quality or trust.
Frequently Asked Questions
Is G2A.COM an official distributor?
G2A.COM, just like eBay and Amazon, is an online marketplace that provides a safe and secure space for buyers and sellers to trade gaming products. While there can be official distributors offering their stock on G2A.COM, the marketplace is not a distributor. G2A.COM doesn’t hold or sell any keys itself – our business is based on the platform and the services we provide.
Can there be any distributors other than the official ones?
When you buy a new book from the bookshop, you have the option to resell that book to whomever you want, and at whatever price that you feel comfortable with. The same principle applies when you purchase a painting, a cup, a table or a new pair of jeans, or a game key. You bought it. You own it. You can resell it. G2A.COM – like eBay and Amazon – operates a marketplace where wholesalers can resell and buy game activation keys. To protect our community G2A.COM verifies all sellers as part of the seller registration process.
Why are keys on G2A.COM so cheap?
In gaming, publishers have to cover as much market and as many clients as possible – which they do by selling the keys in bulk (large bulks, 50.000 keys or more) at a discount to wholesalers, retailers, their official resellers – business sellers in general.Such resellers are then fueling off-price channels like G2A.COM, by selling them retail at a discount compared to SRP (Standard Retail Price), but still making a profit compared to the price they paid before to the publisher.
Yes, it is. Sellers can sell region-locked keys, but those have to be marked specifically for the region they can be activated in. For example, if the key that is limited to Latin America and adjacent regions, then this is marked – by the seller – as LATAM in the title of the offer. As part of our investment in measures to ensure consumer protection on the marketplace, our system is designed to check the country of the user, and will alert them, if necessary, about any geographic restrictions placed on the game they’re interested in.
We see G2A.COM as an important, and valuable, part of the market we operate in – one that allows customers to pay less and game owner to generate an additional revenue stream. Through G2A Marketplace we allow gamers and fans the chance to play the games they love, discover new ones and do it all at a price they can afford. If we do branch out into other relevant areas, we will continue to act as a champion for the gamers and consumers, and work with all parties openly and transparently to address any concerns.
Need more help?
Go to Support Hub to learn more about selling on G2A.COM or request a call with our expert
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