Massive Rocket / Why customer segmentation is key in a gaming & digital marketplace
Bartłomiej Woźniak, Head of Digital Categories at G2A.COM, discusses the importance of customer segmentation in the digital entertainment marketplace.
Bart highlights the challenges of balancing global reach with localized approaches, as customer preferences vary significantly across different regions. Proper segmentation allows G2A.COM to tailor its offers and marketing strategies to suit each group’s unique needs, leading to higher engagement and conversion rates. “With accurately segmented users, G2A.COM tailors its offers, marketing strategies, and advertisements to suit each group’s unique preferences and needs.”
For more insights, click the link to read the full article: https://massiverocket.com/insights/why-customer-segmentation-is-key-in-a-gaming-digital-marketplace-bartlomiej-wozniak-head-of-digital-categories-g2a-com/
