Marca / G2A.COM CMO Mona Kinal: “We’re going to build something big together with Drift Masters”
The article from Marca features an interview with Mona Kinal, Chief Marketing Officer of G2A.COM, discussing the company’s sponsorship of the Drift Masters event in Valencia.
Kinal explains that G2A.COM’s involvement in motorsports is part of their broader strategy to bridge the gap between digital and real-world experiences. She states, “We believe in the power of sports to bring people together and create unforgettable experiences.” G2A.COM has invested over twelve million dollars in supporting more than 70 esports teams and 110 events. The company is now expanding into real sports, sponsoring the Drift Masters championship and launching the Virtual Drift Masters to combine online and offline experiences. Kinal highlights the importance of creating synergies between different forms of entertainment and reaching diverse audiences through innovative marketing strategies.
For more insights into G2A.COM’s plans and their partnership with Drift Masters, click the link to read the full article: https://www.marca.com/motor/2024/06/14/666c2147268e3e4b528b45a8.html
