La Razón / Interview with Mona Kinal, CMO of G2A.COM on “Gate Ready”
Mona Kinal discusses G2A.COM’s new communication platform, “Gate Ready” designed to introduce a forward-thinking brand positioning and democratize digital entertainment.
The platform aims to expand G2A.COM’s offerings beyond video games to a broader digital entertainment realm. The strategy emerged from the COVID-19 pandemic, which shifted consumer behavior towards digital platforms. “The campaign Gate Ready is dedicated to democratizing digital entertainment, making it accessible to everyone, regardless of age, gender, race, or status, and inspiring both new and existing users to explore this new, more open world.”
For more insights, click the link to read the full article: https://www.larazon.es/deportes/esports/entrevista-mona-kinal-cmo-g2acom-quotgate-readyquot-nueva-plataforma-comunicacion_2024031365f18cddab79d800019e4398.html
