How G2A.COM thrives with Admitad in the world of digital marketplaces
The case study prepared by Admitad highlights the successful collaboration between G2A.COM, a leading marketplace for digital entertainment, and Admitad’s affiliate network.
During the COVID-19 pandemic, G2A.COM experienced a significant increase in Gross Merchandise Value (GMV), which quadrupled, demonstrating the effectiveness of Admitad’s strategies in adapting to changing consumer behaviors.
G2A.COM caters to a diverse user base, primarily avid gamers in their 20s and 30s, who frequently purchase video games and other digital items. The platform offers over 75,000 digital products, including games, DLCs, in-game items, gift cards, subscriptions, software, and e-learning courses. This extensive catalog, combined with competitive pricing, attracts millions of users from 180 countries.
Admitad’s affiliate network played a crucial role in driving both new and returning users to G2A.COM. The network utilized various promotional strategies, including sports partnerships, to reach different social groups beyond gamers. Returning users benefited from special promotions, discounts, and loyalty programs.
Security is top priority for G2A.COM, ensuring a safe and reliable shopping experience for its users. The case study emphasizes the importance of security in maintaining user trust and satisfaction.
To learn more about the cooperation, check out the case study in full here: https://www.admitad.com/casestudies/g2a-com-marketplace-for-digital-entertainment/
