According to Anzu research, there are currently over 3.3 billion gamers worldwide—and 6 in 10 identify as sports enthusiasts. This isn’t new; the worlds of sports and video gaming have been intertwined for years—from wildly popular franchise offshoots like Madden NFL and MLB: The Show to the rise of fantasy sports platforms and esports broadcasters like Twitch.
There’s a reason for these ongoing collaborations. Brand marketers interested in growth know a certain kind of magic happens when fandoms overlap. You can extend your audience, take advantage of cross-promotion opportunities, build an engaged community and gain deeper insights into your consumer base, to name a few.
Gaming brands will continue to tap into sports. The engagement levels are too strong to ignore, and new opportunities are constantly surfacing as channels and platforms emerge and sports fans ask for year-round experiences. Let’s take a closer look at a few ways gaming brands have tapped into this new era of sports fandom.
Enjoy reading the entire article by Bartosz Skwarczek, Founder of G2A.COM, on Forbes Tech Council.
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