G2A.COM, the world’s largest marketplace for digital entertainment, is pleased to announce a new cutting-edge brand positioning and brand purpose that is to open “Gate 2 Adventure” to the digital world and democratize digital entertainment as such.
“Gate Ready” is G2A.COM’s new communication platform, designed to introduce “Gate 2 Adventure” and explain what it’s all about and what it really stands for. “Gate Ready” is also a cornerstone of G2A.COM’s enhanced business strategy, announced in early 2023, to cater to a wider, more widespread audience with the expansion of G2A.COM offerings beyond gaming into the vast realm of digital entertainment.
The basis of the campaign is a presentation video that introduces the audience to the world of digital entertainment, emphasizing its availability to everyone.
“G2A.COM’s new campaign presents the world with our enhanced strategy and brand positioning for the coming years. The new communication platform aims to incite emotions around the Gate 2 Adventure and democratization of digital entertainment. We strongly believe that G2A.COM will accompany users on this digital journey, inspire them to discover more, and advise them on how to make the most out of the experience. For this purpose, we gathered an experienced international team of creators who ensured a production matched the highest standards. While creating the content, we used the latest trends, such as AI, and tools enabling users to play with the form of expression, such as MidJourney. The modern consumer expects the highest quality of content and emotions, and we are going to provide it all”, said Mona Kinal, Chief Marketing Officer at G2A.COM
The campaign video is remarkable for the internationally recognized talent and experts involved. The film was directed by Jan Dybus from Papaya Films, with which G2A.COM established a partnership. Cinematography is in the hands of Catherine Derry (The Great, Industry, Choose or Die). Editing is handled by Vee Pinot – a lead editor from a NYC editing studio Gramercy Park Studios who realized projects for the largest global brands – and Krystian Łupiński.
The campaign covers digital communication channels and cooperation with influencers and will last until mid-March 2024.
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