International Marketplace Expands U.S. Presence With Sports Marketing Strategy Intended To Attract New Users
G2A.COM, the world’s largest marketplace for digital entertainment, today announced its new NIL (Name, Image and Likeness) partnerships with 10 prominent student-athletes representing several prestigious universities across football, rugby, wrestling, soccer, basketball, and track and field. The collaboration with these collegiate partners represents the latest in G2A.COM’s playbook to grow and diversify its audience, as well as foster deeper connections with its loyal users. Talent in the lineup includes Division 1 and Division 1-AA NCAA athletes:
- Orin Patu – Bethune-Cookman University Football
- Sean Banks – University of Dayton Football
- Darryl Johnson – Mount St. Mary Rugby
- Feyisayo Oluleye – Penn State Football
- Ian Hershey – Arizona State University Football
- Korionna Boyd – Austin Peay State Track and Field
- Naji Elder – Santa Clara University Soccer
- Terian Williams – Stanford University Football
- Trevor Anderson – University of Northern Iowa Wrestling
- Zennia Thomas – University of Kentucky Basketball
With U.S. consumer spending on video games generating $57.2 billion of revenue in 2023 according to data released by the Entertainment Software Association, G2A.COM recognizes the immense significance of the American market–not merely in size, but also in its advanced and competitive nature, demanding trust and connection with users. This recognition fuels the company’s commitment to engaging in comprehensive 360 marketing strategies that aim to reach new audiences, democratize digital entertainment and promote accessibility for everyone.
“We are eager to open the Gate 2 Adventure for more users seeking ways to enjoy their favorite titles, whether they are marathon gamers or casual drop-ins. College students have long been a core market for the gaming industry and now we can partner with these incredible athletes who share the same passion for gaming as our 30 million users,” said Mona Kinal, CMO at G2A.COM. “There isn’t another digital marketplace creating these unique NIL partnerships and providing these world-class student-athletes with an opportunity to leverage the personal brand they have built. We’re excited to watch their passionate energy build awareness of our platform.”
G2A.COM is a third-party marketplace offering keys and access codes to video games, gift cards, software, subscriptions and more. The company is most recognized for its gaming offers, in a part as a result of previous engagements with prominent video game YouTubers PewDiePie and Mr. Boss FTW. Over the past year, the company has been focused on expanding its appeal and centering its marketing efforts on the highly engaged sports community. These student-athletes join a roster of sports partnerships that also includes Formula 1 Driver Dani Clos, Drift Masters and most recently Virtual Drift Masters.
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