G2A.COM enhances user experience with AI-powered search, driving higher value and revenue growth
G2A.COM, the world’s largest marketplace for digital entertainment that connects sellers and buyers, allows them to sale digital items globally, has significantly boosted its revenue by using artificial intelligence (AI) to enhance its search engine, improving user experience and driving engagement.
Since the AI-powered search functionality was introduced in the fall of 2024, the results have been remarkable, with a dramatic reduction in irrelevant search results, making it easier for users to find exactly what they’re looking for, even without precise search terms.
The AI-driven search solution leverages advanced machine learning algorithms to detect and correct user input errors, such as typos, naming shortcuts or misspellings, allowing users to find the right results even when their search queries are imprecise. No longer do users need to know the exact title of a game or specific content — a vague idea of what they’re searching for is enough, as the enhanced search engine does the rest.
“This is a pioneering solution that directly supports our search engine,” says Marek Pokrywka [Head of Product & Development G2A.COM]. “By integrating AI into our platform, we’ve reduced the number of failed searches, which ultimately results in a smoother and more satisfying experience for our users. We’re not stopping here — this is just the beginning.”
The introduction of AI support has led to a 20% drop in empty search counts, meaning that around 300,000 searches daily now return relevant results instead of leading users to empty pages or dissatisfaction search results. This enhancement has proven to be a game-changer for G2A.COM, bringing in impressive results at a low cost.
G2A.COM is proud to be the first to implement this AI-based search enhancement marking a major milestone for the company in the use of cutting-edge technology to support its users. Looking ahead, company’s plans to further improve the system by integrating AI directly into the search bar, allowing users to input queries in their native language, which the AI will interpret and return the most relevant results. As the company continues to innovate, it remains committed to providing users with the best possible experience, driving engagement and increasing marketplace activity with AI-powered solutions.
