G2A.COM, the world’s largest marketplace for digital entertainment, today announces its long-term partnership with Virtual Drift Masters, a series that brings the excitement from the asphalt-covered Drift Masters tracks to the world of e-sports. Virtual Drift Masters will open the gate to compete on pixel-perfect replicas of iconic tracks in the Assetto Corsa driving simulator. The 2024 series will begin on April 26th and consist of six rounds.
G2A.COM has a long history of supporting e-sports, including over 100 events and 70 teams worldwide. In 2023, the company announced a sports partnership with Drift Masters Grand Prix – the world’s fastest-growing drifting organisation, crowning the season with a spectacular Grand Finale attended by 55,000 fans.
Virtual Drift Masters is the next joint project that goes together with G2A.COM’s motto: Gate 2 Adventure, as sport, with its passion and emotions, plays an important role in the brand’s strategy. It is also aligned with the company’s enhanced business strategy to cater to a wider, more mainstream audience with the expansion of offerings beyond gaming into the vast realm of digital entertainment.
“G2A.COM’s roots are in gaming, we are an all-digital company, associated with e-sports for a long time, and we are now enhancing to sports, and connecting these two worlds – online and offline, so it was natural for us to engage in this project.” Comments Mona Kinal, Chief Marketing Officer at G2A.COM.
“Moreover, drifting is very entertaining, it brings pure emotions, and attracts the diverse audiences we want to reach. We observed the popularity of motorsport games, so Assetto Corsa is not a coincidence, many drivers started their careers playing this driving simulator. We want to invite people to the world of digital entertainment, and this is the Gate 2 Adventure for v-drifting fans.”
The virtual rounds will run in line with the real Drift Masters championship and are scheduled to kick off before their real-world counterparts, setting the stage for a thrilling season ahead. Upcoming Virtual Drift Masters rounds are set to take place on these dates:
- Round 1: Circuit Ricardo Tormo, Valencia on 26 – 28 April 2024
- Round 2: Mondello Park, Ireland on 17 – 19 May 2024
- Round 3: Powerpark Huvivaltio, Harma, Finland on 21 – 23 June 2024
- Round 4: Bikernieki Circuit, Latvia on 12 – 14 July 2024
- Round 5: Mariapocs, Hungary on 09 – 11 August 2024
- Round 6: To be announced on 30 – 01 September 2024
2024 Virtual Drift Masters is just a starting point for the long-term perspective including tutorials for beginners, a drifting academy, and opportunities to meet and compete with Drift Masters stars. All updates are available on the official Virtual Drift Masters website, Facebook, and Instagram.
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