Over 73,000 people gathered in the National Stadium in Warsaw, Poland to witness the thrilling 2-day Grand Finale of Drift Masters Championship. After a fierce competition, Lauri Heinonen from Finland emerges as the champion of the series and the winner of the general classification.
Drift Masters, celebrating its 10th anniversary this year, was hosted for the second time at the largest stadium in Poland and for the second time with a primary partner of the series, G2A.COM. For the world’s largest marketplace for digital entertainment, it was a true celebration of its Gate 2 Adventure brand positioning.
It was a long and exciting season for drifting fans. It all started during May in Spain, where Drift Masters visited for the first time. The round on the legendary Ricardo Tormo Circuit attracted the attention of thousands of fans and caused quite a challenge for drivers. The next rounds took place in diverse countries such as Ireland, Finland, and Latvia. In August, Drift Masters visited Hungary, and in September, the final round ended with a great show during the Grand Finale in Poland. 23,000 spectators at Friday’s qualification and 50,000 at Saturday’s battles.
This season’s competition belongs to Lauri Heinonen, who won rounds in Ireland and Hungary to become the new Drift Masters champion. Fighting for victory until the end was Duane McKeever, who won the final round in Poland and finished 2nd place. A high 5th place in the general classification went to Pawel Korpuliński, and Piotr Więcek took 4th place in Warsaw. Both drivers are G2A.COM ambassadors.
“When we decided to partner with Drift Masters more than a year ago, we set a goal to reach new audiences for whom we want to open Gate 2 Adventure and invite to the world of digital entertainment. This season has proven that the decision was a perfect match. Drifting is spectacular and attracts not only motorsports fans, but a very diverse audience, including young people and families. G2A.COM’s mission is to democratise digital entertainment and make it accessible to everyone. As our research shows, sport is a great channel for communicating with new audiences. Hence our involvement, not only in Drift Masters, but also in other sports including all-digital projects like Virtual Drift Masters which shows our approach to connect offline and online sport.” said Mona Kinal, Chief Marketing Officer at G2A.COM.
G2A.COM has a portfolio of 1,000 G2A.COM brand partnerships and ambassadors representing different sectors. The brand has always worked with influencers, from world’s biggest YouTuber’s such as PewDiePie, athletes like F1 driver Dani Clos to drift drivers Ruben Bolanos, Piotr Więcek, Paweł Korpuliński, and the chess master Michał Kanarkiewicz, who runs G2A.COM’s Digital Chess Academy.
G2A.COM has also recently announced several sports partnerships, including football star Robert Lewandowski, Aleksandra Mirosław, the Olympic champion from Paris 2024, Jakob Schubert, Olympic bronze medalist in speed climbing and NCAA athletes.
Sport partnerships are a part of G2A.COM’s long-term brand positioning strategy and brand purpose, which is to open the Gate 2 Adventure into the world of digital entertainment – video games, gift cards, subscriptions, software, e-learning and more and make it accessible to everyone.
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