DestinationCRM / CRM in gaming: vertical markets spotlight

01-04-2024

This article explores the unique challenges and opportunities in the gaming industry’s customer relationship management (CRM).

It highlights the significant spending power of gamers and the importance of quick resolutions and easy access to customer support. Experts emphasize the need for personalized and pertinent marketing communications to avoid overwhelming players. “Gamers want to invest time, money, and loyalty in a valuable experience but are tired of hype and empty promises.”

For more insights, and to see what Dorota Wróbel, Chief R&D Officer from G2A.COM thinks, click the link to read the full article: https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=163340