G2A.COM integrates Environmental, Social, and Governance (ESG) principles into its operations, prioritizing sustainability, ethical practices, and social impact to create value for the community and the planet
Being the biggest all-digital marketplace in the world, we at G2A.COM feel the constant need to improve and grow our business. In order to do that in a responsible way, we decided to incorporate the ESG framework for our development.
2024 was a buffer year, when the first strategies started to get implemented, and the company got ready to implement a more all-round framework, with all three areas covered, in 2025.
What is ESG?
ESG, or environmental, social, and governance, is a framework for discussing how companies or other organizations can be socially and environmentally responsible and how they comply with regulations and other forms of governance.
It consists of three distinct parts, each of which should be investigated and analyzed in the context of a given company:
Environmental The environmental category includes the impact of a company on the planet through its carbon footprint, how it uses natural resources, and the risks the business faces due to a changing climate
Social This part refers to how a company treats its employees and invests in the community. It can address issues among the staff, such as equal pay, diversity and inclusion, employee morale, and company culture
Governance This category refers to the company’s governance, such as the leadership and C-suite, and how the company complies with local and national government policies
ESG methodology
In order to determine the proper implementation framework for a given company, an analysis is first made to determine the risks and opportunities resulting from the application of the UN Sustainable Development Goals (SDGs) and to define the Goals on which the company should focus in its ESG strategy. This process is usually broken into several steps taken during a dedicated audit made by a specialized organization.
ESG Audit at G2A.COM
To start the implementation of the ESG framework, an audit was conducted for G2A.COM in order todetermine which aspects are of the most importance for us. The process of this audit was divided into three distinct parts:
4 benchmark companies have been identified with similar activities and scope, corresponding to the activities of G2A.COM. The information available on each benchmark’s strategy/non-financial reporting as well as each organization’s most important themes were then identified and analyzed. On this basis, a set of ESG trends among selected benchmarks was created – the most important topics are a summary of the topics appearing most frequently in the analysis.
Once the benchmarks were prepared, a survey was sent to a number of identified stakeholders from inside and outside G2A.COM. The respondents rated whether G2A.COM had any influence on a given issue, and if so, whether the influence was positive, negative, or both. In total, the survey was filled in by nearly 200 different stakeholders: employees, influencers, business partners and more.
As a final step of the audit, each sustainability topic was assessed from the perspective of materiality of impact, in accordance with the ESRS guidelines and based on its topic list. Individual topics were assessed for potential and real impact and whether it would be/is negative or positive.
G2A.COM’s ESG Strategies
Based on the results of the audit conducted, we have decided to implement a number of strategies, which focused on the two most important areas – social and governance. The strategies included, but were not limited to:
1
Employees and Equal Opportunities
2
Corporate Culture
3
Consumer and End-User Welfare
4
Limiting the Impact on the Climate
Diversity Education activities as an extension and continuation of the Diversity Campaign launched in 2023.
At G2A.COM, our corporate culture is built on the principles of Diversity, Equity, and Inclusion (DEI), ensuring that every individual feels valued, respected, and empowered to reach their full potential. Our DEI initiatives focus on creating a workplace where everyone’s voice is heard and contributions are recognized. We believe that a diverse team drives innovation, creativity, and better decision-making, enabling us to stay ahead in the competitive digital marketplace. We are not just a marketplace; we are a community of innovators, creators, and leaders. Our employer branding strategy highlights the vibrant culture at G2A.COM—one that supports professional growth, encourages open communication, and offers opportunities to work on cutting-edge projects in a dynamic industry.
Education Campaign involving 360° approach – to combat stereotypes and ensure clear messaging.
Zero-paper policies at the company, first in digital, digital first – focusing our brand and marketing strategies on digital only, reducing the physical impact of the items we deal in to zero (no logistics, warehouses, or transport causing harmful emissions), with an internal emphasis on reducing office space and the use of office supplies and electricity, supporting home office and more.
Based on the audit results, the following topics were deemed important:
Environmental sustainability emerged as a significant focus area, with particular attention to topics related to climate change. The audit recognized the importance of addressing our environmental impact, suggesting that efforts to mitigate climate change and promote sustainable practices should be integrated into our business strategy in the future.
The ESG audit emphasized social responsibility, particularly in relation to our employees. Key concerns included working conditions and the provision of equal opportunities. The report highlights the importance of ensuring a conducive and fair working environment for our staff, underlining the significance of addressing any issues related to their well-being and professional development.
Corporate culture was identified as a key aspect that requires attention. The report highlighted the importance of fostering a positive and ethical corporate culture, suggesting that a strong and positive internal environment contributes to overall organizational success.
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