We grow responsibly to shape a sustainable future

G2A.COM integrates Environmental, Social, and Governance (ESG) principles into its operations, prioritizing sustainability, ethical practices, and social impact to create value for the community and the planet

We grow responsibly to shape a sustainable future

Being the biggest all-digital marketplace in the world, we at G2A.COM feel the constant need to improve and grow our business. In order to do that in a responsible way, we decided to incorporate the ESG framework for our development.

2024 was a buffer year, when the first strategies started to get implemented, and the company got ready to implement a more all-round framework, with all three areas covered, in 2025.

What is ESG?

ESG, or environmental, social, and governance, is a framework for discussing how companies or other organizations can be socially and environmentally responsible and how they comply with regulations and other forms of governance.

It consists of three distinct parts, each of which should be investigated and analyzed in the context of a given company:

ESG methodology

In order to determine the proper implementation framework for a given company, an analysis is first made to determine the risks and opportunities resulting from the application of the UN Sustainable Development Goals (SDGs) and to define the Goals on which the company should focus in its ESG strategy. This process is usually broken into several steps taken during a dedicated audit made by a specialized organization.

ESG Audit at G2A.COM

To start the implementation of the ESG framework, an audit was conducted for G2A.COM in order to determine which aspects are of the most importance for us. The process of this audit was divided into three distinct parts: 

G2A.COM’s ESG Strategies

Based on the results of the audit conducted, we have decided to implement a number of strategies, which focused on the two most important areas – social and governance. The strategies included, but were not limited to:

Based on the audit results, the following topics were deemed important: